Fanatics has officially debuted its own prediction markets platform, Fanatics Markets, in 10 states across the US, with 14 additional launches set to be unveiled by December 5.
The launch will be spread between two phases, beginning with contract offerings on sports, finance, economics and politics. In early 2026, Fanatics Markets will also include trading for contracts related to crypto, stocks/IPOs, climate, pop culture, tech/AI, movies and music.
"For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more," Fanatics Betting and Gaming CEO Matt King said.
"Now, with Fanatics Markets, we're giving fans a safe, and intuitive way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct."
Fanatics CEO Michael Rubin confirmed the operator's entry into prediction markets on November 20, having partnered with Crypto.com to help provide technological services for Fanatics Markets.
On December 3, the platform made its debut in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota and Utah, while markets such as Oregon, Florida, California and Texas will also witness the launch of Fanatics Markets by December 5.
"Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics," Crypto.com Global Head of Predictions Travis McGhee said.
"We could not be more proud to be the partner of choice for Fanatics, and together we will provide fans with a safe and compliant way to access prediction markets."
In July 2025, Fanatics acquired Paragon Global Markets, which is federally registered as an introducing broker with the Commodity Futures Trading Commission (CFTC) and a member of the National Futures Association.
The predictions platform will offer customers markets and pricing supplied by Crypto.com/Derivatives North America, a CFTC-registered exchange and clearinghouse.
Rubin also described Polymarket Founder and CEO Shayne Coplan and Kalshi Co-Founder and CEO Tarek Mansour as "studs," but believes sportsbook operators such as Fanatics Betting and Gaming are better suited for success with prediction markets.
Fanatics confirmed its consumers will be able to utilize a shared wallet functionality between Fanatics Markets and its other verticals, as well as have access to deposit and session limits.
Fanatics sportsbook unveiled a new advertising series featuring Megan Thee Stallion on November 5, including two television and social media spots distributed throughout the NBA season
