Palmeiras and Fluminense met at São Paulo's Nubank Parque for the second leg of their Libertadores semi-final, both playing without the betting sponsors that had been on their shirts.
Provisional Measure (MP) 1,394/2026, signed by the Federal Government, ended the authorizations of betting operators in Brazil and bars advertising and sponsorship tied to the activity.
Recently, Guilherme Boulos, Minister of the Presidency's General Secretariat, said officials are discussing measures to address the loss of sponsorship revenue and that the Federal Government acknowledges the financial impact of the ban on football clubs.
Palmeiras took the field with the name "Sportingblog" in the main sponsor slot, previously held by Sportingbet. The space had stayed empty for four matches after the ban took effect.
Fluminense displayed "Superscore," a brand from the same group as its sponsor Superbet. It is a free website focused on real-time sports intelligence and statistics. According to the club, the platform shows no advertising, odds or betting suggestions. Fluminense had already said it would bring the brand back after its derby against Flamengo, where both clubs wore the "Banning isn't protecting" slogan instead of sponsor branding.
The shirt substitutions come as Congress weighs the MP’s future. It has received 97 proposed amendments from deputies and senators, including 11 authors from São Paulo and 18 from Rio de Janeiro, the two states that concentrate many of Brazil's biggest football clubs.
At least 23 clubs have asked the Supreme Federal Court to join proceedings challenging the ban, while others are filling vacant sponsorship spaces with protest messages.
Operators in Italy have accessed a similar loophole, promoting affiliated sites via the front of football shirts following the nations ad ban
