RubyPlay has announced the expansion of its ongoing partnership with bet365, as the pair have integrated their respective offerings in the Brazilian market.
As per this latest deal, a number of RubyPlay titles from both the RubyPlay Studio and Koala Games are set to go live to players in the Brazilian market via bet365’s local platform in the region. Indeed, this newly announced integration builds on the pair’s pre-existing partnership in the Spanish market – which was originally brokered in February this year.
For RubyPlay, this latest deal follows the appointment of a new CCO, Dima Reiderman, in Q1 – an announcement which was followed by an additional Brazil-based partnership between the supplier and Esportes da Sorte, also constructed during the first quarter.
Commenting on this latest development, Reiderman said: “Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognized as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration.
“What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalog. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localized portfolio, from established RubyPlay favorites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market.”
For bet365, this deal follows an announcement last week that the bet365 Scores became an official sponsor of Italian Serie A football side Juventus.
A bet365 spokesperson also spoke on this latest deal, stating: “This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.
“The breadth of content available through the supplier, combining proven player favorites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”
After the Brazil market opened in 2025, bet365 was one of the first to enter the region’s regulated space via its HS do Brasil subsidiary
