Logifuture Brings Zoom Virtual Football to Betika, Kenya’s Leading Operator

Powered via Sportradar’s OneFeed, the integration was completed with minimal technical lift, enabling a fast and seamless go-live while accelerating time to market. Zoom delivers a continuous stream of immersive football action, generating over 130,000 virtual football events monthly across the world’s most popular leagues. Built on advanced RNG-based simulation and ultra-realistic match modelling, the product ensures uninterrupted sportsbook engagement around the clock, including off-peak hours, weekdays, and off-seasons when live sporting content may be limited.  

A key differentiator is the ability for players to combine virtual and real football bets within a single ticket, creating a seamless sportsbook experience that drives deeper engagement while complementing, rather than cannibalising, core sportsbook activity. Operators deploying Zoom have reported up to 30% uplift in sportsbook turnover, highlighting its strong commercial impact. 

Commenting on the partnership, Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Betika is the benchmark operator in Kenya, and exactly the kind of partner we look to work with. Their customers expect innovation, quality, and a seamless user experience, and Zoom has been built to deliver precisely that. This partnership represents an important milestone for us in Africa, and we’re excited to grow alongside Betika as we continue expanding our product roadmap with new tournaments and sports in 2026.”  

Peter Stagles, Group Chief Product Officer at Betika, added: “At Betika, our focus is on continuously evolving our product offering to match the expectations of our customers and the dynamics of the market. The launch of Zoom strengthens our virtual sports portfolio with a premium always-on football experience that complements our core sportsbook offering, enhances player engagement, and gives our customers even more choice in how and when they play. As Kenya’s market leader, innovation remains central to how we maintain our edge, and this partnership with Logifuture reflects that commitment.”