Brazil: Blaze fined $451,000 for using children in influencer betting ads
Brazil's Finance Ministry says betting platform Blaze must answer for ads featuring minors, ruling the influencer behind the campaign acted under the company's direct control.
Brazil's Finance Ministry says betting platform Blaze must answer for ads featuring minors, ruling the influencer behind the campaign acted under the company's direct control.
Following Meta's algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic.
The regulatory association's updated code expands oversight to digital platforms and adds new provisions on artificial intelligence and minor protection.
Long-term value matters more than short-term spikes: Affiliates that focus only on emotional moments risk attracting low-retention users, while those building lasting audiences create more sustainable growth.
A sharp rise in Brazilians blocking their own access to betting platforms happened during the World Cup, with data-privacy concerns overtaking gambling-control issues as the leading reason.
A newspaper reports that betting industry representatives approached members of Congress with undeclared campaign funds ahead of the 2026 elections.
Consumer disputes against Brazil's betting operators have surged since the country's Betting Law took effect, with withdrawal problems as the leading complaint.
A state legislative committee in Mato Grosso has approved a bill creating a dedicated program to prevent and treat gambling addiction.
A Brasília court ruled that sponsored betting content doesn't stop being advertising just because it's wrapped in posts about travel, family or daily life.
A wave of municipal decrees restricting fixed-odds betting advertising is reviving a fight over who actually has the authority to regulate the sector.