Brazil: Operators lose ground in state championship naming rights
Operators reduce their dominance in naming-rights deals, despite remaining deeply embedded in football sponsorships.
Operators reduce their dominance in naming-rights deals, despite remaining deeply embedded in football sponsorships.
Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.
Betinia and CampoBet have announced Diego Simeone as their official ambassador, a move that places one of football's most recognisable and influential leaders at the heart of both brands' campaigns.
QTech Hybrid deployed across more than 200 betting outlets nationwide.
The state also generated an online sports betting handle of nearly $2.4bn for December 2025, representing an increase of 4.4%, while operator GGR grew 72.7% to $259.7m.
Palmeiras sponsor and Flamengo partner battle to secure Santos deal as Brazilian clubs reshuffle betting partnerships ahead of the 2026 season.
The Campeonato Carioca Superbet 2026 was officially launched at an event in Rio de Janeiro.
Legislator Claudio Viña has introduced a package of proposals targeting gambling in the province.
Operator extends partnership with São Paulo state championship, rolling out fan-focused activations for a second consecutive year.
The collaboration supports the company's strategy to strengthen premium basketball betting markets.