Veikkaus

Responsible GamblingSystems & Software+ 2 more

Finland: Veikkaus expands responsible gambling tools and hails AI rollout

The rollout comes ahead of expected market liberalisation and a new Gambling Act that will increase operator responsibility for early harm detection.

1 min read • Jun 16 • By Marieta Lezaic

Legal & RegulatoryAffiliate+ 3 more

Clear ice, deep water: Reading the real shape of Finland's iGaming opening

Bojana Corovic, iGaming B2B Consultant and Global Gaming Insider contributor, analyses Finland's move from monopoly to multi-licence. The timeline looks simple – but there are hidden caveats...

10 min read • Jun 15 • By Tim Poole

Responsible GamblingPayments+ 1 more

Finland: Veikkaus introducing 'individual care' safer gambling model

The initiative seeks to individualise player safety with age-based loss checkpoints and annual limits.

2 min read • Jun 3 • By Marieta Lezaic

Legal & RegulatoryLand Based+ 2 more

Finland: Governing parties signal caution over potential Veikkaus sale

The Finnish governing parties are either withholding their position or taking a cautious approach to whether Veikkaus should be sold ahead of the country’s shift to a licence-based system in 2027.

3 min read • May 26 • By Marieta Lezaic

AppointmentsPersonnel

Finland: Veikkaus appoints Ilkka Kosola as CFO

Ilkka Kosola will join Veikkaus as CFO by the end of September and support the operator's ongoing transformation.

1 min read • May 5 • By Marieta Lezaic

Legal & RegulatoryFinancial+ 5 more

Finland eyes Veikkaus IPO as market reform progresses

Finland is exploring the possibility of a future public listing for state-owned gambling operator Veikkaus, although officials say several regulatory and commercial hurdles must be cleared before any IPO can proceed.

2 min read • Apr 8 • By Jack Found

AppointmentsCasino+ 2 more

Veikkaus appoints two Board Members

New additions bring international business and transformation experience as the operator prepares for Finland’s upcoming licensing system.

2 min read • Apr 1 • By Shaan Khan

Partnerships

Veikkaus returns as main sponsor of Finnish floorball

After a major betting investigation, Finnish floorball was reinstated in Veikkaus’ offerings, with the operator sponsoring the National Federation until the end of 2026.

1 min read • Mar 18 • By Marieta Lezaic

Legal & RegulatoryFinancial+ 5 more

Veikkaus reports €936.3m in 2025 revenue as Finland prepares for market reform

Veikkaus has published its 2025 annual highlights, reporting actual sales revenue of €936.3m and a profit of €447.2m for the year, as the company prepares for a significant shift in Finland's gambling landscape.

2 min read • Mar 11 • By Jack Found

Legal & RegulatoryFinancial+ 2 more

Finland’s €780m gambling leak: Offshore operators seize half of online spend

Approximately 50% of Finnish online gambling expenditure now flows to international instant casino operators, representing an estimated €780m in annual offshore spending, as Finland prepares to dismantle its century-old state gambling monopoly.

3 min read • Feb 6 • By Jack Found

Responsible GamblingLegal & Regulatory+ 2 more

Finland explores whether scratchcards can be legally given as gifts

The Finnish Ministry of the Interior has initiated a preliminary study to examine whether scratchcards can be given as gifts, with findings expected by 31 March 2026.

3 min read • Jan 27 • By Jack Found

Legal & RegulatoryLand Based+ 5 more

Veikkaus to end its monopoly as Norsk Tipping concludes NRK collaboration

Veikkaus is set to shift from its current form as Norsk Tipping ceases its TV draw broadcasts.

3 min read • Jan 15 • By Will Underwood

Legal & RegulatoryCasino+ 2 more

Veikkaus responds to Finland's Gambling Act approval ahead of 2027 market opening

The state-owned operator has outlined its position and preparations following Parliament's approval of gambling reform that will open parts of Finland's market to competition from 2027.

3 min read • Dec 17 • By Shaan Khan