MC Games confirms sponsorship with Sergipe for 2026 season
Partnership includes stadium branding and fan engagement initiatives.
Partnership includes stadium branding and fan engagement initiatives.
Agreement introduces local activations and matchday initiatives.
Since December 2025, more than 217,000 users have requested self-exclusion from online betting sites according to Brazil’s Finance Ministry.
Betting on both sports have been prohibited since 1984, making this a significant development in the markets.
A civil court in southern Brazil ruled that an operator failed to apply responsible gambling safeguards.
Brazil’s Finance Minister said he is happy to be remembered for taxing operators as the Government faces criticism over its fiscal agenda.
Lula criticized the lack of oversight that allowed online betting to expand in Brazil, while backing stricter regulation of the sector.
New research suggests rising login frequency is being offset by faster session drop-off as players show lower tolerance for friction before gameplay.
The campaign positions the operator within one of Brazil’s most powerful cultural moments.
The operator will sponsor all matches of its home championship as a strategy to strengthen its visibility across the state.