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Overview
Latest News
Legal & RegulatoryFinancial+ 4 more
Brazil: KTO Group, bet365 and Flutter targeted for betting breaches
Brazil’s Finance Ministry has opened administrative proceedings against Bet365, Betnacional and KTO over World Cup advertising aired on CazéTV.
1 min read • Jun 30 • By Layla Victoria
MarketingOnline+ 1 more
Aliens, Vini Jr and the World Cup? Betnacional connects the dots
The operator has launched a new World Cup advert featuring Vini Jr and Galvão Bueno ahead of Brazil’s next match.
1 min read • Jun 26 • By Layla Victoria
Legal & RegulatoryMarketing+ 3 more
CazéTV revamps betting ads after investigation
The broadcaster has adopted a more traditional advertising format for betting sponsors following criticism and a consumer protection investigation.
1 min read • Jun 26 • By Layla Victoria
MarketingOnline+ 2 more
Betnacional joins Ronaldo’s World Cup hub in Miami
The operator has become the only betting sponsor of Casa RR, a football-focused fan experience created around Brazilian icon Ronaldo.
1 min read • Jun 16 • By Layla Victoria
Responsible GamblingCSR+ 4 more
Preparados? Betnacional and Betfair join forces in Flutter Brazil Game
Flutter Brazil will activate Betnacional and Betfair sponsorships during the semi-finals as part of a wider responsible gaming awareness strategy.
1 min read • May 20 • By Layla Victoria
FinancialMarketing+ 3 more
Brazil betting ad spend hits $66m for Q1
Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.
1 min read • Apr 23 • By Layla Victoria
Legal & RegulatoryiGaming+ 1 more
Spribe announces legal victory over Betnacional for trademark infringement
The Aviator provider has outlined that Betnacional has been ordered to cease unauthorized use of its flagship title in Brazil.
1 min read • Apr 15 • By Will Underwood
MarketingOnline+ 2 more
Has Vinicius Jr finally 'grown up' in Betnacional campaign?
Campaign uses humor and cultural references to highlight safer gambling tools and user control.
1 min read • Apr 10 • By Layla Victoria
MarketingOnline+ 2 more
Betnacional leans into creator economy to activate football audiences
Operator integrates influencer-led content strategy with live broadcasts to reflect shifting fan engagement habits.
1 min read • Mar 26 • By Layla Victoria
MarketingOnline+ 2 more
Betnacional becomes main sponsor of Athletic Club MG
Operator’s branding set to debut in Copa do Brasil fixture as part of one-year deal.
1 min read • Mar 18 • By Layla Victoria
Legal & RegulatoryFinancial+ 3 more
Brazil: Betting advertising ban in football could cost clubs $163m
A Senate proposal to prohibit betting advertising nationwide could remove hundreds of millions in sponsorship revenue from Brazil’s top-flight clubs.
1 min read • Feb 24 • By Layla Victoria
MarketingOnline
Betnacional unveils new campaign focused on Brazilian football
The operator positions football passion at the centre of its new national communication strategy.
1 min read • Feb 19 • By Layla Victoria
Flutter Brazil partners IAB Brasil to strengthen advertising standards
The operator behind Betnacional and Betfair has become a member of one of Brazil’s biggest digital marketing bodies.
3 min read • Feb 10 • By Layla Victoria
MarketingOnline+ 1 more
Flutter Brazil announces Marcelo de Ciccio as new performance and SEO lead
The appointment supports Flutter Brazil’s strategy to scale digital acquisition and retention across Betnacional and Betfair.
3 min read • Feb 6 • By Layla Victoria
Land BasedMarketing+ 2 more
Cruzeiro women’s team announces Betnacional as main sponsor for 2026
Cruzeiro Feminino will carry Betnacional as its main shirt sponsor next season.
3 min read • Jan 14 • By Layla Victoria
FinancialMarketing+ 2 more
Brazil: Operators lose ground in state championship naming rights
Operators reduce their dominance in naming-rights deals, despite remaining deeply embedded in football sponsorships.
3 min read • Jan 12 • By Layla Victoria
FinancialMarketing+ 2 more
Brazil: Operators spend $290m to stay on screen in 2025
Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.
3 min read • Jan 12 • By Layla Victoria
Responsible GamblingOnline+ 2 more
Betnacional funds care for rescued cats in Brazil
Betnacional has partnered with Caramelo Institute to fund veterinary care and basic support for rescued cats over a six-month period.
3 min read • Dec 23 • By Layla Victoria
iGamingOnline+ 2 more
Hacksaw Gaming integrates with BetNacional in Brazil
The new partnership reinforces BetNacional's presence among the leading pack of licensed operators in Brazil.
3 min read • Nov 12 • By Milagros del Priore