Influencer Marketing – Page 2 | Global Gaming Insider

Gambling influencers will now need accreditation in Brazil

Brazil's advertising self-regulation body has introduced new rules requiring influencers to be accredited before promoting betting platforms, alongside tighter restrictions.

2 min read • Aug 28 • By Layla Victoria

Lotería de Córdoba to launch new benefits program

The program, called “Experiencia Lotería,” will be presented on Friday and will offer benefits and experiences through the lottery’s network of sales agencies.

1 min read • Aug 27 • By Milagros del Priore

Legal & Regulatory Marketing + 4 more

MLBPA backs ban on players promoting sportsbook VIP programs

The Major League Baseball Players Association has backed possible restrictions on player involvement in sportsbook promotions amid growing scrutiny of betting-related ads.

1 min read • Aug 26 • By Marieta Lezaic

Legal & Regulatory Financial + 3 more

Brazilian bill seeks nationwide betting ban with fines up to BR2bn

A new bill in Brazil's Chamber of Deputies would repeal the country's 2023 betting law and ban fixed-odds betting entirely.

1 min read • Aug 25 • By Layla Victoria

Land Based Marketing + 4 more

The evolution of sponsorship: Paddy Power, ambassadors and football podcasts

Global Gaming Insider Editor Tim Poole speaks with Connecting Brands Director Russell Yershon on the evolving role of betting sponsorships, from traditional sports partnerships to podcasts, content creators and ambassadors.

7 min read • Aug 24 • By Tim Poole

Legal & Regulatory Land Based + 6 more

Belarus proposes near-total ban on online gambling advertising

Belarus’ Ministry of Antimonopoly Regulation has proposed new legislation to significantly tighten the rules governing gambling ads.

1 min read • Aug 24 • By Marieta Lezaic

Marketing Online + 3 more

Swing and a miss: How FanDuel, Harper video may impact MLB’s sports betting ties

Despite US lawmakers advocating for stricter enforcement on player promotions, MLB continues to expand its collaborations with operators, specifically in the prediction market space.

7 min read • Aug 21 • By Kirk Geller

Legal & Regulatory Lottery + 3 more

Minas Gerais Governor will ban betting ads at state-run public venues

Mateus Simões will sign a decree banning betting advertising across state-owned public spaces and stadiums.

1 min read • Aug 20 • By Layla Victoria

Affiliate Appointments + 3 more

Gambling.com names Shaun Wallace as first Head of “Smarter Gambling”

Gambling.com has appointed Shaun Wallace as its first Head of Smarter Gambling, a newly created role tied to the company's Smarter Gambling Starts Here awareness campaign.

1 min read • Aug 18 • By Milagros del Priore

Marketing Online + 2 more

Mystery betting operator signs Brazilian singer Zé Felipe for $68m

The singer is returning to betting advertising with a new platform a year after cutting ties with Blaze.

1 min read • Aug 17 • By Layla Victoria