7777 Gaming has been officially accepted as an Associate Member of The European Lotteries (EL) Association. The membership marks a step forward in the company's activities within Europe's regulated lottery market.
This comes after 7777 Gaming partnered with AdmiralBet Bulgaria, part of the Novomatic Group, to provide its portfolio of certified casino games on AdmiralBet's newly launched Bulgarian platform.
As an Associate Member, 7777 Gaming will work with lottery operators across Europe and participate in discussions on innovation, digital transformation and responsible gaming practices. The company will also align its content and services with regulatory standards in relevant jurisdictions.
The membership provides 7777 Gaming with access to a network of lottery operators and industry stakeholders, enabling information exchange and collaboration on sector initiatives. The company will contribute to projects that support modern lottery platforms and compliant gaming content.
Elsewhere in Europe, Scientific Games has signed a 15-year concession with the Government of São Paulo to operate the new state lottery. Separately, Caixa Econômica Federal has issued an updated circular revising rules, fees and compliance requirements for lottery operations across Brazil.
Asya Raykova, 7777 gaming Partnership Manager, stated: "With more than 20 years of experience, we are confident that together with the EL network we can deliver a tailored, modernised digital approach that meets the unique needs of every lottery.
"We strongly believe that a modern lottery is not about luck - it's about trust, technology and engagement."
At the end of 2025, Digitain was accepted as Associate Members of The European Lotteries (EL)
