VIP Play announced its entry into the DFS segment, targeting a US market valued at between $10bn and $13bn annually and an estimated base of 15 to 25 million adult participants.
The AI-first sports entertainment company expects monthly revenue of $120,000 to $200,000 once the platform reaches full operational scale, supported by a projected active user base of 8,000 to 12,000 players.
The move marks a strategic expansion into a segment known for higher engagement rates compared to traditional season-long fantasy formats.
Daily Fantasy Sports allows players to enter contests that are settled within a single day or week, rather than across an entire season. Revenue is generated through rake fees, typically ranging from 10% to 15% of total entry fees, creating recurring income cycles tied to professional sports schedules and peak engagement around major events and playoff periods.
Les Ottolenghi, CEO, said: “Daily Fantasy Sports combines a rapidly expanding player base with proven economics and a dynamic engagement cycle that complements our existing sportsbook operations. By fusing DFS with our AI-driven platform, we are creating a differentiated ecosystem that enhances fan participation while driving long-term value.”
VIP Play plans to leverage its existing sportsbook infrastructure and customer relationships to accelerate market entry through cross-selling initiatives. The strategy is designed to increase customer lifetime value by offering multiple products within a single, integrated platform.
DFS remains legally distinct from sports betting in many US jurisdictions, operating under a different regulatory framework that has supported its nationwide growth alongside the expansion of mobile wagering.
The planned DFS product will offer contests across NFL, NBA, MLB, NHL and soccer, with formats ranging from head-to-head matchups to large-field tournaments
