EveryMatrix has appointed Matias Montero as Managing Director for Latin America.
The supplier tasked him with expanding the group’s footprint and establishing a regional operational hub across the continent.
Based in Buenos Aires, Montero will report to Daniel Clark, Group Commercial Director, and will be responsible for driving commercial growth, strengthening local partnerships and scaling the supplier’s turnkey platform solutions in key Latin American markets.
Montero brings more than two decades of industry experience, most recently spending over five years at Vibra Gaming, where he served as COO and Chief Revenue Officer.
During his time at the company, he was part of the founding management team that expanded Vibra’s regional reach, grew its proprietary games portfolio and launched a solutions division focused on bespoke platform technology for local operators.
Commenting on the appointment, Clark said the company’s growth strategy in Latin America relies heavily on local expertise and leadership.
“Our approach to market building always starts with engaging the industry’s best and brightest local talent,” he said.
“I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”
Montero said the timing of his move reflects accelerating demand across the region, driven by rising player volumes, evolving regulatory frameworks and increased competition among both local and international brands.
He added that operators are under pressure to scale quickly while delivering richer and more differentiated player experiences.
“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators' biggest challenges and taking customers to the next level.”
The supplier has recently expanded its ecosystem by integrating AI-driven support tools designed to enhance player engagement and responsible gaming outcomes.
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