CreedRoomz has unveiled a new partnership agreement with Betano, with the supplier's full suite of live casino offerings now set to go live on the operator's platform.
Indeed, this partnership sees a range of CreedRoomz' Blackjack, Baccarat and Roulette titles - alongside Richie Fruit Roulette and Richie Wheel - merged into Betano's offerings - as the Kaizen Gaming supplier looks to bolster its live casino portfolio.
Speaking on this latest content integration deal, Head of Live Casino at CreedRoomz, Hayk Tovmasyan, said: "We are incredibly excited to share our new collaboration with Betano. Partnering with a brand of Betano's calibre is a testament to the quality and appeal of our live casino offering.
"This collaboration is a key step in our continued European expansion, and we are particularly excited to enhance our footprint in key markets, especially Denmark. We share a common vision for delivering exceptional and entertaining experiences to players, and we are confident that our games will resonate strongly with the Betano audience."
On the other side of the deal, this latest partnership announcement falls in the wake of an additional partnership between Betano and Konami, with the operator introducing the game studio's supplier to the Brazilian market last month. Elsewhere in the LatAm market, Betano was confirmed as the official Flamengo shirt sponsor this summer, with an additional BR200m ($36.9m) sponsorship deal being tabled by the operator last week for Brazilian football team Corinthians.
Kaizen Gaming - owner and operator of Betano - appointed a new Chief Human Resources Officer in Vassilis Gavroglou last month
