Octoplay has confirmed that its games are now live in the state of Michigan, following integrations with BetMGM, FanDuel, Fanatics and Rush Street Interactive. The launch places Octoplay into one of the largest regulated iGaming markets in the United States.
The Michigan rollout follows Octoplay’s initial US market entry in New Jersey, which took place less than six months earlier. Michigan is the second US jurisdiction in which the supplier is operational.
The Michigan launch forms part of Octoplay’s broader international expansion, which has focused on regulated markets across Europe and North America since the company’s formation.
For example, the supplier has also helped Novibet expand its online casino offerings in Greece and partnered with Evoke Group to deliver gaming content across 888 and Mr Green in the UK and Denmark.
Michigan represents a notable addition to Octoplay’s portfolio due to its position as one of the top three US states by iGaming revenue. Recently, the Michigan Gaming Control Board (MGCB) reported iGaming and sports betting results for December 2025 and the full 2025 financial year, with annual revenue rising 29.5% to $3.8bn.
With the Michigan launch completed, Octoplay has indicated that further US state applications are currently in progress. The company will focus on pursuing regulatory approval in additional North American jurisdictions.
The company currently holds active licences in 13 jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania and Slovakia.
