At São Paulo’s Sambódromo do Anhembi, the Camarote Bar Brahma operated as a private hospitality area during Friday’s carnival parades, offering tickets priced between BR900 and BR3,500.
The structure functioned as a separate environment from the public grandstands, combining food and beverage service with branded spaces and parallel programming.
One of the main internal attractions was a themed casino area, set up with roulette and card tables using symbolic chips rather than real-money wagering.
The space operated throughout the evening and maintained its own music and atmosphere, largely disconnected from the samba school performances taking place on the parade avenue.
According to on-site observations, the casino lounge remained consistently occupied, even during headline parade moments.
Beyond the gaming-themed area, the venue included additional stages hosting live performances scheduled between parade intervals, as well as lounges and service areas across two levels.
An upper balcony provided a direct view of the avenue, while much of the activity inside occurred independently of the official carnival programming.
The model reflects a broader trend in Brazil’s major carnival cities, where premium boxes increasingly position themselves as multi-activity entertainment spaces rather than solely viewing platforms for the parades.
Musical programming on opening night focused on samba artists, with performances scheduled between parade intervals.
Separately, Brazilian authorities this year required lottery tickets nationwide to carry anti-harassment messages during Carnival, directing women to the 180 hotline and emergency services as part of a federal awareness campaign aimed at reinforcing safety during the festivities.
Esportes da Sorte is preparing one of the sector’s largest live marketing operations for Carnival 2026
