What Better Collective Co-Founder and Co-CEO Jesper Sogaard called a ‘transformational year’ included some varied, but generally positive, annual results.
According to newly released results, the affiliate network rounded off 2025 with record profitability in Q4, despite pressure from external headwinds.
On the other hand, the fourth quarter saw the media group generate revenue of €94 million, which represented a dip of 2% compared to the same period last year.
The report caveats this disappointment by saying that this revenue figure was in fact a 2% year-on-year rise in constant currencies, and with an EBITDA of €37 million – the highest in the company’s history for a single quarter – the company is fair to be comfortable with its position.
Throughout 2025, Better Collective underwent a strategic reset, simplifying its operating model and reshaping its global structure into three core business units – publishing, paid media and esports.
This strategic reset extended to the executive level as well, with Christian Kirk Rasmussen joining Sogaard as Co-CEO during Q2.
Sogaard himself called 2025 a ‘defining year’ as well as saying it was transformational – in his letter to shareholders he noted the record quarterly earnings and reinforced the sense of momentum moving into 2026.
With the World Cup thissSummer, it is a pivotal time for the gambling industry and those who promote and market for operators – this hasn’t been lost on Sogaard, who claims it will provide a "meaningful acquisition tailwind."
Looking ahead, Better Collective has guided for 7–12% organic revenue growth and 8–18% EBITDA expansion in 2026, alongside a planned €40 million annual share buyback and a net debt ratio that is comfortably below three times EBITDA.
If these targets are met, even more records could be broken in 2026.
Better Collective launched an AI powered tool in September 2025 – the tool is called Playbook and is intended to enhance user retention
