Hard Rock International and Coca-Cola have launched a global ‘Women Empower’ content series as part of International Women’s Month celebrations across Hard Rock Cafes, Hotels, Casinos and Live venues.
The initiative, running throughout March, features micro-documentaries spotlighting women working across different roles in the music industry.
According to the company, the campaign also includes a target of 1,000 live music and special events celebrating women worldwide, alongside retail merchandise, curated hotel listening experiences and limited-edition food and beverage offerings at participating Hard Rock Cafes.
“Music pulses through every guest experience at Hard Rock so we are happy to pull this thread through in this year’s International Women’s Month celebration with Coca-Cola and lift the curtain on our micro-documentary series spotlighting the women making an impact in the music industry,” says Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International
Tara Rowland, Customer Marketing Director at The Coca-Cola Company, added: “At Coca-Cola, we believe in the power of music and meaningful partnerships to bring people together and create positive change.”
“Through our collaboration with Hard Rock for International Women’s Month, we’re proud to help spotlight the women who are shaping the future of the music industry – both onstage and behind the scenes – while delivering memorable guest experiences through limited-edition offerings that celebrate creativity, culture and progress.”
Hard Rock Heals Foundation, the company’s charitable arm, will donate $100,000 to Women in Music to support educational and empowerment initiatives.
The ‘Women Empower’ series highlights six women across roles including film production, songwriting, music technology and executive leadership.
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