AI Summary
Sign in to listen

Highlight Games launches Soccerbet with Superbet in Brazil

The rollout includes archive-based football content from Serie A, LaLiga and the English Premier League. The launch follows the supplier’s 2025 entry into Poland with the same operator brand.

1 min read
highlight
Key Points
Soccerbet goes live online in Brazil with Superbet
Launch includes Italian, Spanish and English football editions using archive footage 
Romania rollout planned later in 2026 as partnership expands

Highlight Games has launched its Soccerbet portfolio online in Brazil with Superbet, the consumer-facing brand of Super Technologies. 

The London-based supplier of video virtuals and instant win games confirmed that Brazilian players can now access multiple versions of its flagship Soccerbet product. The offering features archive footage from major football leagues and clubs.

The Brazil launch includes Italian Soccerbet featuring Serie A, Spanish Football Soccerbet featuring LaLiga and English Football Soccerbet featuring clubs from the English Premier League. 

The rollout builds on Highlight Games’ existing relationship with Superbet, following a launch in Poland in 2025. A further launch in Romania is planned later in 2026.

Highlight Games CEO, Steven Holmes, said: “Launching our Soccerbet portfolio with Superbet in Brazil is an exciting milestone for Highlight Games.”

Holmes added: “This is one of the world’s most passionate football markets and bringing our authentic, archive-driven football products to Brazilian players with our valued partner is a fantastic opportunity.”

Super Technologies Director of Sports Partnerships, Luke Saunders, said: “We are delighted to extend our partnership with Highlight Games and introduce Soccerbet to our customers in Brazil.”

Saunders added: “With further launches planned, including Romania later this year, we see strong potential for Soccerbet across multiple markets.”

Highlight Games is also exhibiting at SBC Summit Rio.

The Brazil expansion forms part of the supplier’s broader international growth strategy across regulated markets, focusing on partnerships with online operators to distribute its archive-based virtual sports content.

In January 2026, Highlight Games entered a long-term agreement with OpenBet to integrate its virtual sports portfolio into the OpenBet Trading System aggregation network, enabling operators to offer archive-based betting content outside live event schedules.

Good to know

Highlight Games released Soccerbet as its flagship product in several new jurisdictions last year

Reaction Board

Set Global Gaming Insider to be your preferred search result

In The News

View all
Senate subcommittee to discuss sports betting integrity concerns during May 20 hearing
[SIGNIFICANT IMPORTANCE]

Senate subcommittee to discuss sports betting integrity concerns during May 20 hearing

As part of the hearing, the Senate Commerce Subcommittee on Consumer Protection, Technology and Data Privacy will speak on gameplay manipulation and potential insider trading.

· Legal & Regulatory + 3