FanDuel Casino has formed a new partnership with Lady Luck HQ, also known as Francine Maric, to officially appoint the slots influencer as an exclusive ambassador of the online casino brand.
"Partnering with FanDuel Casino is an incredible opportunity to expand what we've built with the Lady Luck HQ community," Lady Luck HQ said.
"FanDuel is a brand that prioritizes both entertainment and responsibility, and I'm excited to work together to deliver engaging content while promoting safe and enjoyable gaming experiences."
As part of the collaboration, Lady Luck HQ will create content, inform customers of slot games and promotions included within FanDuel Casino, educate users on responsible gaming (RG) practices and appear at exclusive customer events.
Lady Luck HQ is the most-subscribed female slots channel on YouTube currently, according to FanDuel Casino, having originally gained a following after winning $18,000 in one of her first videos.
"Francine represents exactly what we look for in a brand ambassador - authentic, engaging and community-driven," FanDuel Casino VP of Marketing Daniele Phillips said.
"She has grown a devoted fanbase under Lady Luck HQ that allows us to connect with audiences, especially our female customers, in a meaningful way and celebrate the evolution of digital gaming."
Lady Luck HQ now joins FanDuel Casino's roster of exclusive ambassadors, with the operator also having partnered with Vegas Matt in January 2024.
FanDuel Casino unveiled a new rewards program for users residing in New Jersey, Michigan, Pennsylvania and West Virginia on October 15, as well as introduced the next phase of its Calling All Thrillionaires brand campaign.
FanDuel Casino Rewards Club grants users the opportunity to earn points, unlock levels and access exclusive benefits from the operator, possibly resulting in weekly bonus back offers ranging from 5% to 25%, reward boxes and birthday bonuses.
The second iteration of the Calling All Thrillionaires brand campaign was created in partnership with Orchard Creative and features three videos, Thrillionaires, Assemble!, Shopping for Thrills and Serving Up Thrills, set to be launched in key FanDuel Casino markets.
Lady Luck HQ celebrated recording her one millionth subscriber at Seminole Hard Rock Tampa on October 22 with a $100,000 drawing on Aristocrat Gaming's Dragon Link slot machine
