The Professional Fighters League (PFL) has formed an exclusive global betting distribution partnership with Sportradar, representing a “major evolution” in how the mixed martial arts league will engage with its live audience.
Sportradar will gain access to PFL’s global betting data and betting streaming rights as part of the collaboration, marking the sports technology organization as a “foundational pillar” in PFL’s global betting and gaming strategy.
“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism and global ambition of our league,” PFL CEO John Martin said.
“From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”
Sportradar will distribute PFL betting and AV content to its global network of gaming operators to help create additional fan engagement opportunities for the League, as well as new revenue generating verticals.
Sportradar is also set to provide live streaming, in-play markets and real-time fan experience capabilities for PFL, such as the League’s first-ever real-time betting product for live wagering.
“The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest,” Sportradar EVP of Rights and Strategic Projects Moritz Gloeckler said.
“We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
The strategic partnership will hope to support revenue growth, increased betting activity and improved fan engagement, playing a “central role” in expanding PFL’s commercial footprint in the years ahead.
Sportradar expanded its pre-existing marketing agreement with SkillOnNet on March 5, strengthening its role in growing the operator’s online casino portfolio and acting as its 'primary programmatic advertising partner’
