PlayStar Casino has signed a partnership with Strive Gaming to integrate the provider’s player account management (PAM) into its operations.
PlayStar will begin by migrating its New Jersey operations onto the Strive platform before launching in additional regulated jurisdictions, such as Ontario and Alberta.
Recently, PlayStar Casino signed a deal with Greentube to integrate online casino titles onto its New Jersey platform.
Max Meltzer, Strive Gaming CEO, said: “PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America.
“They were looking for a platform partner that understands the realities of operating in the US and Canada and can support them as they scale across multiple regulated markets.
“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
This marks another B2B deal in the US for Strive Gaming, which reinforces its footprint in the jurisdiction.
Other operators that already work with Strive Gaming include Four Winds Casinos, Delta Bingo & Gaming, and Golden Nugget Online Casino.
Fredrik Liljewall, PlayStar CEO, added: “As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.
“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar.
“We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
Strive Gaming is licensed in Colorado, Arizona, Ontario, Pennsylvania and Michigan, as well as a temporary licence in Nevada
