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EveryMatrix goes live in Cameroon with Betsson Africa 

The provider’s platform technology is live in Cameroon, after selection from Betsson Africa. 

· 1 min read
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EveryMatrix was selected by Betsson Africa after a competitive tender process 
The provider will supply Betsson with its bespoke turnkey platform technology
 

EveryMatrix will provide Betsson Africa with its collection of custom turnkey platform technologies in Cameroon. 

The turnkey platform technology will include casino, sports, player account management, payments and affiliate management for Betsson Africa in Cameroon. 

Ebbe Groes, Co-Founder, EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”  

The provider has been expanding its reach globally and has attained partnerships with Eeze in Malta and betOcean in New Jersey.

EveryMatrix has been gaining momentum in the African market, after securing a gaming licence in South Africa, and is likewise able to offer its turnkey platform technology to operators. 

Betsson Group has had recent partnerships in Brazil and Italy, where it collaborated with Reevo and will be able to offer its services through the Betsson website.

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets.

“EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”  

Good to know

The idea for EveryMatrix originated in a garage in Shoreditch by Co-Founders Ebbe Groes and Stian Hornsletten 

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