SEGG Media has entered into a strategic technology partnership with Polymarket related to Sports.com Predict, the company’s prediction market platform.
The partnership follows SEGG Media’s recent announcement of plans to launch Sports.com Predict ahead of the 2026 FIFA World Cup and confirms that Polymarket’s infrastructure will support the platform’s deployment and long-term scalability.
Sports.com Predict will leverage Polymarket’s established prediction market technology stack, enabling users to participate in real-time sports outcome markets directly within the Sports.com ecosystem.
SEGG Media Chairman Marc Bircham stated: “Polymarket has played a defining role in building and scaling prediction markets globally, and its technology is proven to support high-volume, real-time transactions.
“Polymarket is the ideal partner for Sports.com Predict, giving us the foundation to scale quickly ahead of the 2026 FIFA World Cup and to drive repeat, transaction-driven fan engagement around the world’s biggest sporting event.”
Under the partnership, SEGG Media and Polymarket will share transaction-based revenue from trades executed via Sports.com Predict.
As previously announced, Sports.com Predict will be rolled out in phases, subject to regulatory considerations and development progress.
The company formed Sports Predicts Limited earlier this month to support the move into prediction markets.
The launch forms part of SEGG Media’s wider repositioning after its rebrand from Lottery.com and expansion across Sports.com, Concerts.com, TicketStub.com, Lottery.com and Veloce Media Group.
Earlier this year, SEGG Media appointed former Veloce CEO Daniel Bailey as CCO and Veloce Co-Founder Jack Clarke as Chief Strategy Officer, with both executives tasked with supporting monetization and growth across the group.
In February, SEGG Media completed its $61m acquisition of Veloce Media Group, a motorsport, gaming and lifestyle media business
