Kalshi has been named as the official prediction market partner of Madison Square Garden and the partnership will last multiple years.
The entire sixth-floor concourse at MSG will be assumed by Kalshi and renamed as such, creating even more exposure for the prediction market.
“Madison Square Garden is an iconic staple in the lineage of New York cultural history, and we couldn’t be more thrilled to officially become a part of the MSG family. Both MSG and Kalshi share a common vision of engaging consumers on the interests they are most passionate about – whether that be pop culture, sports, music or entertainment,” said Adam Barrick, Head of Sports Partnerships at Kalshi.
The National Basketball Association (NBA) had in-depth discussions previously with Kalshi and Polymarket about potentially forming a partnership but no confirmation of a deal has been secured yet.
Benefiting from a prime location, the prediction market will be integrated thorough the customer experience at MSG, with fans and customers having access to interactive digital activations to the brand.
“Kalshi prides itself on being a true New York City institution, and we’re beyond excited to partner with another one in MSG,” added Valeria Vouterakou, Legal Counsel at Kalshi.
With the news of this partnership, Kalshi continues to strengthen its business core through PR and marketing despite recent lawsuits and fines.
“As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden,” said Doug Jossem, EVP, Global Sports & Entertainment Partnerships at MSG Entertainment.
First opening in 1879, the current Madison Square Garden venue is the fourth version
