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Korea Sports Leisure launches interactive youth gambling prevention campaign

“With Toto” initiative combines quizzes, scenarios and creative writing to raise awareness.

1 min read
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Key Points
Two-week campaign runs from May 11 to 24
Program targets risks of youth and illegal online gambling
100 participants to receive KRW 20,000 (US$13.28) mobile gift certificates

Korea Sports Leisure has launched an interactive campaign aimed at preventing illegal gambling among youth, as reported by The Chosun Daily. The initiative is being conducted through the company’s integrated integrity platform, “With Toto,” and is designed to promote awareness of gambling risks and responsible behavior. 

The two-week campaign, which runs from May 11 to May 24, aligns with Youth Gambling Problem Prevention Week. Participants can access the program through the With Toto homepage and integrity campaign bulletin board. 

After registering, participants complete a series of interactive activities including quizzes, scenario-based exercises and a creative four-line poem contest. The “Find Me!” segment uses comic-style content and coloring-themed quizzes to help users recognize the Youth Gambling Problem Prevention Hotline, 1336, and understand key warning signs.

Another component presents hypothetical peer gambling situations and guides participants through appropriate responses based on their choices. The four-line poem program encourages individuals to express their commitment to preventing gambling problems through short creative writing.

Those who complete all stages are invited to fill out a survey measuring changes in awareness and satisfaction with the campaign. From the pool of participants, 100 individuals will be selected by lottery to receive a KRW 20,000 Baedal Minjok mobile gift certificate.

Korea Sports Leisure said the campaign reflects growing concerns about online illegal gambling targeting minors. The operator emphasized that early preventive education and awareness are critical, adding that it plans to continue expanding initiatives under the With Toto platform to foster a healthier Sports Toto culture and better protect users.

Good to know

The campaign coincides with Youth Gambling Problem Prevention Week, observed from May 11 to 17

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