Colorado Governor Jared Polis has signed legislation introducing a series of new restrictions on the state’s sports betting market, marking the most significant update to Colorado’s gambling framework since legal wagering was approved by voters in 2019.
Under the new law, customers will be limited to six deposits within a 24-hour period, while operators will be prohibited from accepting credit cards as a funding method for betting accounts.
The legislation also introduces tighter controls on advertising and player communications. Sports betting companies will be barred from targeting individuals under the age of 21 and will no longer be permitted to send push notifications or text messages encouraging customers to place bets or make deposits.
Earlier versions of the bill contained proposals including a ban on proposition betting and restrictions on television advertising. However, those provisions were removed before the legislation reached final approval.
The measure faced opposition from several major operators, including FanDuel and DraftKings, which argued that additional restrictions could encourage consumers to migrate toward unregulated markets while reducing tax revenue generated by the regulated sector.
According to local media reports, lawmakers ultimately opted for a narrower package of reforms focused on consumer protection measures rather than more extensive changes to betting products and advertising.
The legislation nevertheless represents Colorado’s first major overhaul of sports betting regulation since the market launched six years ago and reflects growing regulatory attention on responsible gambling measures across US jurisdictions.
Dabble recently expanded its social-first daily fantasy sports operations into Colorado, with CEO Tom Rundle describing the state as a natural fit for the company’s continued US growth strategy.
The Virginia Lottery reported that sports betting revenue in the state rose 15.1% year-on-year to $64.6m in April 2026.
