ACMA finds SBS breached gambling advertising rules

The Australian Communications and Media Authority (ACMA) has determined that SBS breached gambling advertising regulations during its live coverage of the Tour de France in July 2025 after broadcasting a Crown Resorts advertisement at a prohibited time.

Following an investigation, the regulator found that the advertisement did not qualify for an exemption available to promotions focused on dining and entertainment facilities located within gambling venues.

Under Australia's broadcasting rules, gambling advertisements may only be shown before play, after play, or during scheduled and unscheduled breaks in live sporting events broadcast between 8.30pm and 5am. SBS is required to comply with these requirements through its own Code of Practice. 

The advertisement in question featured Crown’s dining, accommodation and entertainment offerings. However, ACMA concluded that the inclusion of the phrase “premier casino resort” drew attention to the venue’s gambling activities and therefore promoted gambling in addition to its hospitality services.

ACMA Authority Member Carolyn Lidgerwood said the dining and entertainment exemption cannot be relied upon when any element of an advertisement is designed to directly promote gambling activities. 

“The exception does not apply if any part of the advertisement draws attention to gambling in a manner calculated to directly promote such gambling activities,” she said.

The regulator noted that two other Crown advertisements broadcast during the same Tour de France coverage were not found to be in breach because they focused exclusively on dining, food and entertainment experiences without referencing casino gambling.

The decision marks the first time ACMA has formally considered the scope of the dining and entertainment exemption. The regulator said the ruling serves as a reminder for broadcasters and advertisers to exercise caution when promoting venues that offer both hospitality and gambling services.

While SBS disagreed with the regulator’s interpretation, the broadcaster stated that it takes compliance obligations seriously and remains committed to meeting regulatory requirements.