DigiPlus has introduced its new "Entertainment for Good" framework, outlining a long-term corporate strategy designed to combine business growth with responsible entertainment, player protection and community development.
The initiative supports the company's new corporate vision of transforming entertainment into a force for positive impact by embedding social responsibility into its operations while continuing to expand its digital entertainment business.
"Our commitment to innovation goes hand in hand with our responsibility to protect players, uphold strong governance, and create meaningful value for communities," DigiPlus President Ping Chen said.
The framework is structured around four strategic pillars. The first, "Entertainment that Connects," focuses on developing localized products and partnerships tailored to Filipino audiences. Recent examples include the launch of Pinoy Drop Ball Turbo on BingoPlus, ArenaPlus becoming the National Basketball Association's official partner in the Philippines, and collaborations with boxing legend Manny Pacquiao across the company's gaming brands.
Player protection forms the second pillar, with DigiPlus continuing to strengthen responsible gaming measures through enhanced in-app controls, 24-hour customer support, EmbracePLUS assistance services, educational campaigns, and its industry-first surety bond program designed to safeguard player funds.
Beyond its entertainment platforms, DigiPlus said it remains committed to community development through the DigiPlus Foundation. In 2025, the foundation invested PHP84m (US$1.37m) in projects benefiting nearly one million Filipinos. Recent initiatives include supporting the Department of Information and Communications Technology's TechQuest National Robotics Challenge, donating emergency response equipment to the City of Manila, and providing more than PHP1.2m in earthquake relief assistance for communities in Southern Mindanao.
The fourth pillar emphasizes corporate governance and regulatory compliance. Recent initiatives include integrating ArenaPlus with the Sportradar Integrity Exchange to strengthen betting integrity monitoring and publishing the company's 2025 Integrated Report ahead of expanded ESG reporting requirements.
DigiPlus said the new framework reflects its evolution into a purpose-driven digital entertainment company, balancing innovation with responsible gaming, community investment, and long-term sustainable growth. The brand recently won Digital Operator of the Year at the 2026 Global Gaming Awards Asia-Pacific.
The DigiPlus Foundation supported nearly one million Filipinos through its community programs in 2025
