Hard Rock International and Seminole Gaming will once again partner with the Ocean Conservancy nonprofit organization to help protect the oceans by reducing waste and "driving meaningful environmental change."
"This partnership reflects Hard Rock's deep commitment to the areas we serve, with each surrounding environment being such an important part of team member and local community life and guest experiences," Hard Rock and Seminole Gaming VP of Global Social Responsibility Paul Pellizzari said.
"We're proud to support Ocean Conservancy's vital work protecting our oceans for future generations."
The collaboration supports ocean conservation by focusing on upstream waste management and addressing water, food and material waste to prevent it from polluting the ocean.
The 2025 edition of the Global Sound Waves joint sustainability program featured an innovation challenge where Hard Rock team members from nine countries and three continents identified solutions to reduce waste on their properties.
Hard Rock and Ocean Conservancy also find diversion opportunities and implement alternatives to set waste reduction goals through audits and data-driven analysis.
"We're grateful for our continued partnership with Hard Rock International and Seminole Gaming," Ocean Conservancy Chief Brand and Communications Officer Jenna DiPaolo said.
"Ocean conservation requires collective action, and Hard Rock's commitment to sustainability shows the powerful impact businesses can have when they prioritize our planet."
The 2025 program also featured community clean-up events from September through November and team member education where more than 143 employees participated in a global trivia contest to build conservation knowledge and skills.
Hard Rock Casino Rockford held an e-waste collection drive, book drive and fundraiser to help support the initiative, while Hard Rock Hotel & Casino Punta Cana integrated environmental education into its Kids' Club programming.
Hard Rock and the Tejon Indian Tribe held a grand opening ceremony for the new Hard Rock Casino Tejon property on November 13, featuring a celebratory guitar smash, Tribal blessing and $100,000 charitable donation
