Tabcorp has paid more than AU$2.7m in penalties after the Australian Communications and Media Authority (ACMA) identified multiple breaches of the country's spam and telemarketing laws.
The breaches covered marketing activity between February 2024 and June 2025 and included hundreds of calls made to VIP customers who had registered their numbers on Australia's Do Not Call Register.
ACMA found Tabcorp made 351 such calls without consent, alongside 82 calls outside legally permitted hours. Nearly 4,000 additional calls were made without properly identifying Tabcorp as the caller and/or explaining the purpose of the contact.
The regulator separately investigated marketing messages after Tabcorp self-reported another compliance issue in 2025. Over a 16-day period, the gambling operator sent more than 217,000 marketing emails and SMS messages to customers who had previously unsubscribed from the specific channels used.
ACMA authority member Samantha Yorke described the conduct as unacceptable, pointing to both Tabcorp's recent compliance history and the heightened financial and psychological risks associated with gambling marketing.
In determining the latest spam penalty, the regulator considered several factors, including Tabcorp's decision to self-report the issue and the relatively short period during which the messages were sent. It also noted that affected customers had withdrawn consent from particular marketing channels rather than opting out of all promotional communications.
Beyond the financial penalties, Tabcorp has entered into a court-enforceable undertaking requiring an independent review of its telemarketing systems. The company must implement improvements and provide regular compliance reports to the regulator.
That undertaking sits alongside a separate spam-related undertaking already in force following ACMA's previous enforcement action.
Australian businesses have now paid more than AU$12m in penalties for spam and telemarketing breaches over the past 18 months.
This is Tabcorp's second recent spam enforcement action, following a penalty of more than AU$4m in 2024
