Palms Bet has announced a new partnership with Bulgarian football club PFC Marek Dupnitsa, further strengthening the operator's presence in the sport.
The agreement was revealed in a post on the company's LinkedIn page, where Palms Bet welcomed the club to its sponsorship portfolio and outlined its commitment to supporting Bulgarian football through long-term partnerships.
In its announcement, the operator described Marek Dupnitsa as a club with a rich history, loyal supporters and a strong connection to Bulgarian football. Palms Bet said it looks forward to supporting the club as it continues to build on its traditions while pursuing future ambitions.
The operator also stated that its approach to sponsorship extends beyond brand visibility, emphasising partnerships with clubs that play an important role within their local communities and are focused on sustainable development.
While financial details and the duration of the agreement have not been disclosed, the partnership reflects a broader trend of betting operators continuing to invest in football sponsorships across many different European markets.
Recent examples include Fortuna's new agreements with Ekstraklasa clubs KS Cracovia and Zagłębie Lubin, announced just earlier today, alongside Coral's decision to become Birmingham City FC's principal partner in what marked the betting brand's first-ever front-of-shirt football sponsorship.
Despite this, there is still a continued debate surrounding gambling sponsorship in football – a conversation particularly prominent in England at the moment, where Premier League clubs have voluntarily ended front-of-shirt betting sponsorships from the 2026/27 season, prompting some operators to shift branding to shirt sleeves.
The announcement forms part of a wider trend of betting operators expanding football sponsorship activity across Europe, with several new club partnerships announced during the 2026/27 pre-season
