Brazil's National Advertising Self-Regulation Council (Conar) has approved new rules governing betting advertising in the country.
Among the rules approved, there are expanding requirements for influencer-driven content and reinforcing measures to prevent such advertising from reaching children and teenagers.
Among the changes is a new accreditation program for influencers authorized to promote betting platforms, with Conar also establishing ongoing monitoring of posts from accredited profiles.
The changes were made to Annex X of the Brazilian Advertising Self-Regulation Code, alongside a new self-regulatory framework for the betting sector.
According to Conar, the measures were developed by its Betting Working Group with input from industry representatives, regulatory consultations, consumer feedback, prior ethics council rulings, and rules adopted in other countries.
The new rules also establish mechanisms to identify and remove ads for illegal betting sites and reinforce requirements for displaying risk warnings, which must follow the wording set out in SPA Ordinance 1,964/2026.
On protecting minors, Conar restricted the use of content elements associated with children, citing humanized animal characters as an example of content that could increase minors' exposure to betting ads.
The Council recommends that such content be limited to betting companies' own channels and paired with age-verification or age-gating mechanisms, with additional measures aimed at directing ad distribution toward adult audiences and reducing the likelihood of minors being exposed.
Conar said the full text of the new rules will be published soon, along with a child and adolescent protection checklist and other supporting documents.
Earlier this year, SPA placed betting advertising at the center of its 2026-2027 Regulatory Agenda, announcing a review of rules governing affiliates and online influencers in 2026.
More recently, the SPA published a notice imposing a warning penalty on the company Mega Prêmio after being unable to locate the company at its registered address, while also flagging a pending income tax obligation of BR62,400 ($12,021).
Brazil's Federal Revenue Service collected BR8.747bn in taxes from betting and gambling activity between January and July 2026
