Two more cities have restricted betting advertising in Brazil.
Similar measures are happening around every region of the country, even though no federal ban exists and industry groups have actively pushed back against the trend, arguing it creates fragmented, inconsistent rules for a nationally regulated sector.
Pelotas sanctions law restricting betting ads
Pelotas Mayor Fernando Marroni sanctioned a law banning betting advertising and promotional activity on municipal property, published in the Official Gazette and taking effect in 90 days.
The law bars betting brand displays on public buildings, squares, parks, schools, daycare centers, health clinics, transit terminals and municipal vehicles, covering billboards, banners, electronic panels and screens installed on public property.
Events held at these locations also cannot feature betting company sponsorship. The law, approved unanimously, also requires the city to run educational campaigns on gambling addiction risks.
Olímpia bans betting brands from public advertising
Olímpia's City Government went a step forward and banned betting advertising in public spaces and outdoor advertising citywide, ordering the removal of existing ads.
The measure was signed by Mayor Geninho Zuliani and grounded in the city's Code of Conduct with the administration citing family protection and reduced exposure of children and adolescents to betting ads as justification.
Fines are suspended for 10 days to allow advertisers to comply, though the ban itself applies immediately and enforcement action can begin before that window closes.
The restriction covers both sports and non-sports online betting, extending to brand names, websites, apps, promotional campaigns, bonus offers and other incentives, as well as logos, mascots, symbols and slogans used to identify betting platforms, even indirectly.
In Olímpia, the restriction also applies to advertising campaigns and events contracted, sponsored or held by both direct and indirect municipal administration
