Blaze has disclosed details of its contract with Brazilian influencer Virginia Fonseca in court filings.
Payments went to two companies linked to Fonseca and a commission to a foreign agency totalled around BR100m. The information was submitted to the Federal District Court one day before Fonseca announced that she would end her relationship with betting advertising.
Blaze said payments owed under the agreement were made directly to Brazilian companies identified in the contract, with invoices issued and applicable tax and regulatory requirements followed.
Fonseca’s representatives also said all payments were made in Brazil with invoices issued.
According to the documents, Fonseca received an initial payment when the contract was signed, followed by fixed monthly installments over 18 months from July 2024. Payments were made to Talismã, a company owned by Fonseca, an individual company belonging to the influencer and marketing agency Viral Nation.
The agreement also included an additional payment for promotional activity around the FIFA World Cup, which Blaze’s lawyers said should not be treated as performance-based compensation.
The disclosures are relevant to a civil action brought by Brazil’s Federal District Public Prosecutor’s Office (MPDFT), which alleges that Blaze used misleading practices and gamification techniques that exposed vulnerable consumers to risk. Prosecutors requested access to contracts between the operator and Fonseca as part of the case.
Fonseca’s defence denies that she received compensation linked to bettors’ losses, a payment structure referred to as the “misfortune fee” during Brazil’s Betting CPI.
Viral Nation, which has worked with Blaze since 2021, charged a 15% intermediation fee and handled the identification, recruitment and contracting of influencers, as well as campaign deliveries and performance reporting.
Blaze reported BR330m in external advertising expenditure in 2025, alongside BR388m on loyalty programmes and BR89m in bonuses
