Brazil's advertising self-regulator has weighed in on Provisional Measure (MP) 1.394/2026, which prohibits betting operations, offers, intermediation and advertising nationwide.
The National Council for Advertising Self-Regulation (Conar), the industry body that sets advertising standards, had spent years developing betting-specific rules as the sector moved into a regulated framework. It updated them as recently as August, adding restrictions, due-diligence requirements and consumer protection measures.
Conar now says those rules are effectively impaired while the legal prohibition remains in place. It also stressed the importance of regulatory stability, arguing that abrupt changes can interrupt protection mechanisms built for the sector.
It added that whether betting can operate legally is a matter for public authorities, and that its own role is to work within the legal framework they set.
Influencers who built audiences around betting promotion, and had to follow Conar’s orders, have also publicly criticized the ban.
The MP, effective from its publication on 25 September, bans betting communication, advertising, marketing and sponsorship across physical and digital media. Materials already in circulation must be removed within 10 days, though the government's transition rules allow certain previously contracted materials to stay live until 5 October.
The measure also lets existing federal authorisations expire after 30 days, bars new ones, and creates an interinstitutional committee to coordinate enforcement against illegal betting and advertising.
The MP now goes through Congress, with the advertising sector awaiting the outcome.
Recently, the Brazilian Association of Radio and Television Broadcasters (ABERT) has also formally warned its members against continuing to run betting advertisements.
Brazil has recently established an interagency committee to coordinate enforcement of its prohibition on fixed-odds betting
