Fast Track Adds 'Tournaments' feature in major boost to player engagement

Fast Track has introduced Tournaments, a new feature within Rewards, its AI-driven gamification platform.

The feature gives operators a new mechanic for driving player retention and engagement. Tournaments enable players to compete against each other for prizes on real-time leaderboards, a format proven to increase time on site and repeat play.

What sets Fast Track's approach apart is relevance. Tournaments integrate with the company's Singularity Model, allowing operators to match players to competitions based on how they play. A player who chases big wins can be entered into a multiplier-based competition. A volume player competes on turnover. The result is tournaments that feel personal and perform better.

For operators managing multiple brands, the feature removes duplication. A single tournament setup can be applied across all brands and languages through Player Origins, Fast Track's multi-brand management layer.

Simon Lidzén, CEO of Fast Track, said: "Operators have either built tournaments in-house or used tools disconnected from their CRM, both creating friction at scale. Tournaments in Rewards solves that, but the real value is in relevance. Connected to the Singularity Model, operators aren't just running competitions - they're running the right competition for each player."

Prize structures support unlimited leaderboard positions, and opt-in can be configured as automatic or manual. Customisable widgets for both opt-in and standings give operators control over visibility and placement across their sites.

See Tournaments at ICE Barcelona

Fast Track will be demonstrating Tournaments live at ICE Barcelona, 19-21 January. Operators interested in seeing AI-driven gamification in action are invited to visit Stand 2H70A.