Some stands you walk past. Others pull you in. At ICE Barcelona 2026, Amusnet was creating the kind of space you don’t just visit, you experience.
As the global gaming community gathers in Barcelona, Amusnet officially kicked off its 10th anniversary year with a powerful message that defines its journey so far: Winning Together. Set across an impressive 1,224 sq m double-deck stand, the company’s presence at ICE is designed as a living, breathing brand story, one that celebrates people, partnerships, and top-notch products that define a decade of consistent growth.
The moment visitors stepped inside the Amusnet stand, they were invited into a world where top-notch entertainment takes center stage. A signature cocktail bar anchors the space as a natural meeting point, while interactive games with great prizes, and immersive AR elements kept the energy flowing from morning to close. Live performances and unexpected moments unfolded throughout the day, celebrating the brand’s international growth and global spirit.
But the heart of the story was around one name: Hristo Stoichkov. On Day Two of ICE Barcelona ’26, at 3:30 PM, the football icon appeared at the Amusnet stand for an exclusive Meet & Greet - a fitting moment in the city where he forged his legendary FC Barcelona legacy and embodied a relentless winning spirit.
Stoichkov is more than a global sports legend. He is the embodiment of the values that have shaped Amusnet’s first decade - relentless ambition, discipline, consistency, and the refusal to settle for anything less than excellence. Talent opens doors, but it’s focus and determination that create champions, on the pitch and in business.
For ten years, Amusnet has followed a consistent winning approach, staying focused, pushing forward, and growing together with its partners and clients. Stoichkov’s presence brings that to life, turning the stand into a place where inspiration meets celebration.
At the stand, Amusnet also presented the full strength of its multi-vertical portfolio from high-performing Online Casino titles and proven favorites to fresh new releases built for today’s players. The Live Casino corner brought the thrill of real-time action into focus, presenting games which are designed to elevate engagement and create premium experiences. Completing the lineup, Amusnet spotlighted its Land-based solutions and standout cabinet content, demonstrating how the brand delivers winning performance across both physical venues and digital markets.
The Anniversary is a milestone that honors achievements while reaffirming a long-term commitment to the industry, its partners, and the communities that have supported the journey. And the best is yet to come.
Stoichkov won the Ballon d'Or in 1994
