Taking place from 22 – 24 April 2026 in Nairobi, Kenya, the 11th edition’s operator-centred agenda addresses regulatory alignment, compliance frameworks, digital innovation, payments infrastructure, marketing strategy, and sustainable cross-border expansion.
Hosted in Kenya’s capital, a key commercial and regulatory hub for East Africa’s gaming industry, the summit will convene decision-makers from across the region. Nairobi remains central to conversations around taxation, digital payments, compliance frameworks, and mobile-led growth, making it a strategic host city for this year’s edition.
Highlights You Can’t Miss
Day 1 | Wednesday, 22 April 2026
Guests can expect curated local entertainment, refined refreshments, and an atmosphere designed to encourage meaningful engagement. The reception also offers a strategic setting to arrange meetings, strengthen partnerships, and enhance brand visibility.
Join us for an engaging opening to the SBEA+ Summit, an evening that acknowledges achievement encourages collaboration, and reflects the evolving direction of East Africa’s gaming industry.
Day 2 | Thursday, 23 April 2026
● Africa’s iGaming Momentum: The Operator’s Advantage in a New Regulatory Era – How operator-driven innovation and compliance are shaping sustainable expansion across Africa.
● Policy in Practice: Achieving Operational Readiness in Diverse Regulatory Environments – Operators and regulators discuss licence management, data obligations, and navigating fragmented compliance landscapes.
● Advertising, Affiliate Marketing, and Ethical Promotion in Regulated Markets – How to reach new audiences responsibly while protecting your brand and licence.
● SBEA+ Networking Dinner (By Invitation Only)
Day 3 | Friday, 24 April 2026
● Tech for Growth: Optimising Platforms and Data Analytics for Operator Success – Leveraging data insights and agile tech to improve player engagement and profitability.
● Retention Over Acquisition: Redefining Success Metrics for African Operators – How operators can leverage data analytics, segmentation, and lifetime value models to build sustainable player relationships and maximise long-term profitability.
● From Local Operator to Regional Leader: Strategies for Cross-Border Expansion in Africa – Exploring how operators can navigate multi-jurisdictional licensing, cultural nuances, and regulatory diversity to scale successfully across African markets.
Hear From Renowned Industry Leaders:
● Aileen Yonah-Mima, General Counsel - Legal & Regulatory Affairs, Carnaval Kenya Limited
● Brian Ondiso, Product Lead, Shabiki
● Clive Muchoki, Co-founder & CEO, Prosport Africa
● Eric Mwai, COO, WezaBet
● Geoffrey Muindi, Managing Director, Gaming NewsByte
● Gilbert Ouko, CEO and Head of Compliance, Diligence Advisory Africa
● James Mpiirwe, CEO, Axela Gaming Technologies Limited
● Kemisola Adelakun, Technical CRM Manager, GinjaBet
● Moustapha Camara, Chairman of the Board of Directors, Senegal National Lottery (LONASE)
● Najib Choujaa, Head of Growth Africa & Middle East, Kadam
● Odyek Moses Gerrard, Sales Manager, IB-GAMES
● Peter Mshikilwa Mukandi, Managing Partner/ CAS Arbitrator
● Sabho Wambura, Partner, Vinnare Legal Chambers
● Simon Pepper, Chief Product Officer, Tola Mobile Ltd.
● Steve Muturi, Founder, Ni-Wakati Sports Africa
● Thomas Buckley Opar Owuor, Lawyer & Gaming Consultant, Buckley Owuor & Co. Advocates
● Timothy Kajja, Associate Partner, Engoru Mutebi Advocates
AND MANY MORE!
Together, these speakers represent a cross-section of regulatory authorities, operator leadership, legal specialists, compliance professionals, technology innovators, and market strategists setting the standard for Africa’s gaming landscape.
The summit will convene senior decision-makers, C-level executives, leading operators, policymakers, fintech leaders, platform providers, affiliates, and investors, creating a focused environment for informed dialogue and meaningful industry engagement.
Secure Your Place Among the Decision-Makers
Be part of the 11th Annual SBEA+ Summit 2026 and position yourself among the leaders shaping the future of Africa’s gaming and betting landscape.
Register and secure your seat – ensuring your organisation is represented in the room where regulatory direction, operational strategy, and regional collaboration converge.
Register and secure your seat – ensuring your organisation is represented in the room where regulatory direction, operational strategy, and regional collaboration converge.
