BetConstruct AI has announced a new partnership with ADI Predictstreet, FIFA's official prediction market partner, aimed at expanding prediction market capabilities and live sports engagement across its operator network.
Under the agreement, BetConstruct AI will integrate ADI Predictstreet's prediction market technology alongside premium live football streaming rights into its ecosystem.
The collaboration is intended to provide operators across Europe and selected international markets with additional customer engagement tools designed to boost player retention and interactive viewing experiences.
The partnership centres on combining official live match broadcasts with prediction market functionality, allowing operators to offer customers new ways to engage with sporting events through real-time participation.
BetConstruct AI said the integration aligns with its broader strategy of delivering AI-powered technologies and next-generation betting experiences to its partners.
Commenting on the development, BetConstruct AI Co-Founder Vigen Badalyan stated: “Partnering with ADI Predictstreet, FIFA’s Official Prediction Market Partner, marks another important step in expanding the capabilities of the BetConstruct AI ecosystem.
"Together, we are enabling operators across Europe and selected international markets to benefit from official match streaming rights and next-generation prediction market experiences.”
The partnership follows a series of recent developments involving both companies. ADI Predictstreet recently launched World Cup prediction market products with Matchbook and Dazn, while BetConstruct AI appointed former Pragmatic Play executive Lena Yasir as CEO earlier this month.
However, ADI Predictstreet is also facing regulatory scrutiny in Germany, where the GGL has opened proceedings into the company's World Cup advertising activities.
ADI Predictstreet has rapidly expanded its World Cup ecosystem in recent weeks through partnerships with Matchbook, Dazn and now BetConstruct AI
