World Cup: LeoVegas to launch Expekt sportsbook in Sweden
Announcing the launch, the operator said the rollout is designed to improve the user experience for sports fans in Sweden ahead of the World Cup.
Announcing the launch, the operator said the rollout is designed to improve the user experience for sports fans in Sweden ahead of the World Cup.
The affiliate group is targeting one of Latin America’s newer regulated betting markets as operators prepare for increased football wagering activity.
The review comes amid wider action against illegal online betting and growing scrutiny of prediction markets in several jurisdictions.
Polymarket and Kalshi were named official prediction market partners of the NHL during October 2025, giving both the right to use NHL branding across their platform and products.
Vibra Gaming will integrate Betby’s sportsbook offering to cover over 500,000 events per month, enabling the provider to extend its platform capabilities without adding significant development overhead.
The operator will appear on Rio Branco shirts during the club’s upcoming regional and national competitions.
In North America’s tightly regulated gaming market, operators are balancing the push for faster payments, AI-driven personalization, and crypto innovation with growing scrutiny around compliance, security, and player protection.
The supplier has partnered with the Canadian Bank Note Company, Limited (CBN) and will power its sports betting operations.
Thornton has an extensive track record of leading healthcare programmes across the UK.
The card will create new opportunities for sports fans to connect with leagues, teams, merchandise and experiences.