Khalid Reede Jones brings two decades of regulatory and commercial experience to a division which has grown significantly since the company’s PrizePicks acquisition.
The sports betting operator will serve as a presenting partner for HMA’s full portfolio of more than 200 local and regional shows, distributed across YouTube and additional social media.
The merged platform will combine daily fantasy contests and best ball formats across 38 US states and Canada.
House Bill 904 would also have introduced several changes to sports betting regulations in Kentucky, including minimum age requirements and licensing peer-to-peer DFS with a 12% tax.
The partnership was executed by Klutch Sports Group’s Brand Consulting and Sports & Brand Insights divisions, enabling PrizePicks to develop co-marketing efforts across NBA platforms.
The operator launched FanDuel Picks during August 2025, allowing users to select between three and six players, ‘more’ or ‘less’ on their projected stat lines and set contest entry amounts.
The marketing executive originally joined PrizePicks in February 2025, believing he had the opportunity to help grow one of the ‘most innovative and disruptive companies’ in DFS.
AtlasDFS is currently live with offerings for the NBA and will expand to include sports such as the PGA and NHL by Q2 2026, as well as the MLB and NFL toward the conclusion of this year.
Marking the 31st US state in which Dabble conducts DFS operations, Colorado was deemed a ‘natural fit’ for the operator by CEO Tom Rundle and follows a recent launch in Arizona.
Senate Bill 118 would legalize online casino gaming in Virginia and establish a new Virginia Gaming Commission to oversee the state’s potential iGaming market.