Polymarket branding has been removed from FC Lazio’s official website and main institutional channels following the regulator’s decision to block the platform in Italy.
According to local media reports, Lazio’s official online store has been updated, with the Polymarket logo no longer appearing on shirts currently available for purchase. The brand had previously featured as the main front-of-shirt sponsor on the club’s kit during recent matches following the sponsorship agreement announced in April 2026.
Global Gaming Insider inspects Lazio website
Global Gaming Insider reviewed Lazio’s official online channels to verify the claims. The review confirmed that Polymarket branding is absent from both the home and away kits currently available for purchase.
Interestingly, clicking on the sponsorship link redirected us to a page displaying the message: “We are sorry, the page you are looking for does not exist.” However, we did spot one remaining banner featuring players wearing jerseys with Polymarket branding, which may or may not have been left online unintentionally.
The development comes approximately two weeks after Italy’s gambling regulator, the Agenzia delle Dogane e dei Monopoli (ADM), blocked Polymarket on 10 July, alleging that the prediction market platform was offering illegal betting services to Italian users.
The branding deal was agreed as a multi-year partnership expected to run until at least summer 2028. According to industry reports, the sponsorship was valued at around €22m.
Lazio partnership faced scrutiny even before ADM action
Even before ADM’s decision, the partnership had attracted scrutiny from Italian politicians. In May, Democratic Party MPs submitted questions in Italy’s Chamber of Deputies asking ministers to assess whether the agreement complied with national gambling, advertising and consumer protection rules.
Polymarket is also the exclusive prediction market partner of Serie A following a multi-year agreement with the league announced on 14 May. The developments surrounding Lazio could raise further questions over the future of this partnership.
Polymarket faces wider challenges beyond Italy
Similarly, Polymarket has recently faced restrictions in France, with the operator announcing that it intends to challenge the regulator’s decision to block its website in the country.
Across Europe, numerous countries have restricted or blocked prediction markets, including Germany, Ireland, Belgium, Romania, Switzerland, Poland, the Netherlands, Greece, Portugal, Spain, Ukraine and the Czech Republic.
As scrutiny of prediction markets continues to grow, Netflix has also released a related short documentary exploring the topic from a US market perspective. Global Gaming Insider reviewed the episode, which covers a range of issues including Donald Trump, insider trading, problem gambling and instances of journalists being coerced, among other topics.
Gibraltar’s Minister for Justice, Trade and Industry, Nigel Feetham, recently announced that the jurisdiction had formally introduced a new regulatory framework for prediction market
