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Bet365 FY25: Profit falls 50% as revenue still grows 9% to £4.04bn

The strategic and financial report provides a detailed insight into bet365's operations, as well as how the company intends to operate in the future.

2 min read
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Key Points
Revenue hit £4.04bn ($5.46bn) by the end of FY2025
Gross profit increased 4%, but profit before taxation fell 44%
Stoke City demerged from bet365 during this time

Bet365 has published its FY2025 report for the 52 weeks ending 30 March, 2025.

It is worth noting, before looking at the figures, that bet365 demerged Stoke City Holdings Limited and its subsidiaries during this period and these assets are now owned by John Coates. As such, the financial figures will not include those from the discontinued operations from Stoke City Football Club and its facilities.

The revenue in this period increased 9% to £4.04bn, driven by sports and gaming revenue, which saw 5% and 25% growth, respectively.

Gross profit was £3.14bn, a 4% increase compared to last year, but operating profit for the period was £227.6m, a decrease of 42.6%.

Profit before taxation almost halved, from £626.6m last year to £348.7m this year; while the total tax paid to the UK was £481.5m, compared to £364m in 2024.

The profit for this financial period fell 50.1% to £249.7m.

FY2025 DEVELOPMENTS

The operator mentioned its commitment to safer gambling, referencing changes from the UK White Paper, the Betting and Gaming Council's (BGC) industry standards and implementing an Early Risk Detection System (ERDS).

The IT department at bet365 also continued to develop its website, mobile app, virtual sports, bet builder and bet boost products; in-play and pre-match markets; localised UI enhancements ahead of the Euros and Copa America tournaments; and added new sports to both virtuals and bet builders.

The report noted how bet365 has "continued to invest significantly" in its US platform.

It also explained that: "The operating boards recognised that point of consumption regulated markets offer the most robust foundation for long-term sustainable revenue... It became clear that despite the cogent arguments that could be used to support continued operations in certain markets, a number of markets no longer fell within the long-term sustainable revenue category. As such, the decision was made... to cease operations in those markets."

Direct costs increased 30.5% to £896.5m, which bet365 attributed to regulatory expansions; the operator noted that leaving certain territories had "no material impact on turnover", but this did result in one-off restructuring costs of £59.2m and £324.7m in admin expenses.

A total of £130m was donated to the Denise Coates Foundation, a registered charity that distributes funds to good causes around the UK.

Good to know

Bet365 signed new electricity contracts during this time to source 100% of the company's electricity from renewable sources, while also purchasing 358 new electric vehicles to bring the total amount of EVs in the fleet to 56%

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