PrizePicks has launched a new national advertising campaign featuring Marshawn Lynch and Adam Devine, positioning the brand against what it describes as one of the sports media industry’s most persistent problems: advertising overload.
Timed to coincide with the NFL postseason, the commercial playfully critiques the volume of gimmick-driven marketing that typically dominates playoff broadcasts.
Developed in partnership with creative agency Preacher, the spot depicts Lynch and Devine navigating a studio crowded with exaggerated props and concepts drawn from past advertising trends.
As they move through the chaos, the message shifts toward PrizePicks’ emphasis on simplicity.
Commenting on the new campaign, PrizePicks’ Chief Marketing Officer Mike Quigley stated: "By this point in the season, sports fans have seen just about every gimmick imaginable. This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs."
The ad’s deliberately self-referential tone aims to acknowledge the irony at the heart of the message: a campaign critiquing excessive advertising still has to be an advertisement itself.
In related news, the operator has bolstered its leadership structure over the last few months through recent appointments, including Nick Zabriskie as SVP of Public Affairs in December 2025 and Todd Grossman as Director of Gaming Regulatory Compliance in July 2025.
Additionally, the company launched its prediction markets offering in November 2025 through a partnership with Kalshi, expanding its product portfolio across 38 states and Washington DC.
PrizePicks was the first fantasy sports operator to earn iCAP accreditation from the National Council on Problem Gambling
