Hard Rock Bet Sportsbook will be one of the first US operators to offer eFootball products, thanks to its deal with SIS Content Services, part of the Sports Information Services (SIS) Group.
The eFootball content will be integrated alongside the eBasketball and eSoccer games that are already available from the provider.
The H2H Global Gaming League™ (H2HGGL) eFootball games will consist of two 24/7 live streams covering more than 25,000 live events each year.
This brings the total number of events at provided by the H2HGGL at Hard Rock Bet Sportsbook to over 275,000.
Michele Fischer, SIS Content Services VP, said: “H2HGGL eFootball offers American bettors around the clock opportunities to engage in one of the most popular US sports.
“It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards synonymous with SIS.”
The H2HGGL was the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard.
Richard Ames, Chief Executive Officer at SIS, said: “The addition of eFootball strengthens a vertical that has become a core part of the SIS strategy.
“Our focus has always been on delivering content that operators can trust, and this launch with Hard Rock Bet showcases that those standards of integrity, production quality and reliability that underpin every part of the H2H Global Gaming League™ resonate with major global brands. It is also another example of how we continue to broaden our portfolio in ways that benefit partners and players alike.”
SIS’ portfolio includes over 60,000 horse and greyhound races, as well as 225,000 esports events.
Neil Walsh, Hard Rock Digital SVP Sportsbook, said: “We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players.
“Adding H2H Global Gaming League™ eFootball strengthens our markets and esports offering and reflects our ongoing focus on bringing innovative, high-quality content to our players.”
In Brazil, Playbook Fusion launched a new real-money virtual football management game with Betano.
Alongside traditional sports and esports offerings, SIS also offers lottery and bingo-style live draw games
