The International Tennis Federation (ITF) has confirmed that Betsson has been appointed Official Sports Betting Partner of the Davis Cup under a new multi-year agreement.
The partnership will see Betsson activate across the men’s international team competition through a range of commercial and fan-facing initiatives.
These include courtside back wall branding at Davis Cup ties, dedicated fan zone activations at selected events and co-branded merchandise linked to the tournament.
The agreement comes ahead of the opening weekend of the 2026 Davis Cup, with 39 home-and-away ties scheduled worldwide between 6 and 8 February.
A record 160 nations have entered the competition for the 2026 season, reflecting the tournament’s continued global expansion.
Now in its 126th year, the Davis Cup remains one of the largest annual international team competitions in sport. Betsson joins an established group of commercial partners supporting the event, alongside brands including Rolex, MG, Fage and Corpay.
The deal further expands Betsson’s footprint within professional tennis. The operator is currently the main sponsor of the BNP Paribas Nordic Open and a sponsor of the Hellenic Tennis Federation, supporting Greece’s Davis Cup team.
Betsson has also previously sponsored multiple ATP tournaments across South America and partnered with former professional player Jonas Björkman as a brand ambassador.
Beyond tennis, Betsson maintains a broad sponsorship portfolio across elite sport. The group is currently the main sponsor of football clubs Inter Milan, Club Brugge and Boca Juniors.
From the ITF’s perspective, the partnership aligns with its commercial and fan engagement strategy for the Davis Cup as it continues to grow its international audience.
Betsson operates in more than 20 markets and will activate the partnership across regions where national teams are competing.
The partnership follows Betsson’s fourth-quarter 2025 financial results, which showed full-year revenue growth of 8%, driven by continued expansion in locally regulated markets. The operator reported that 68% of its revenue was generated from regulated jurisdictions, despite margin pressure from higher gaming taxes and ongoing investment in technology and product development.
The Davis Cup is organised by the ITF and contested by national teams rather than individual players, distinguishing it from the professional tour structure
