With Super Bowl LX having concluded on February 8, prediction markets operator Kalshi has reported its Super Bowl-related markets processed over $865.2m in trading volume, eventually leading to a delay in trades being posted during the game.
Trades on Kashi were still executed in real-time, however, including just over $500m on the operator’s "Pro Football Champion" outcome, with 67% of users having correctly chosen the Seattle Seahawks to win Super Bowl LX.
In the two weeks leading up to Super Bowl LX, Kalshi processed more than $350m in trades for its Super Bowl-winner market, and watched the figure jump to over $500m just minutes before kickoff.
The prediction markets operator also reported approximately $275m on outcomes related to the halftime show, television advertisements and celebrity appearances. The first song to be performed by artist Bad Bunny witnessed nearly $113.5m in trading volume, representing the largest halftime show propositional wager by a wide margin.
Speaking of propositional wagers, Kalshi’s markets for the offering generated nearly $37.1m in trading volume, including for bets such as multiple touchdowns, player over/unders and anytime touchdowns, which led all propositional wagers with $14.8m in trading volume.
Over $52.2m in trades were processed on the Super Bowl LX Most Valuable Player (MVP) award market, with eventual winner Kenneth Walker III having traded at $0.19 to win $1 prior to kickoff.
Kalshi has also begun processing trades on its "2027 Pro Football Championship" market, with volume already reaching over $856,000 at the time of writing. The operator currently lists Seattle as favorites trading at $0.13 to win $1, followed by the Los Angeles Rams at $0.10 and New England at $0.07.
Prior to Super Bowl LX on February 8, the American Gaming Association projected US bettors would wager over $1.76bn on legal and regulated sportsbooks.
Winners, along with its wholly owned subsidiary Moneyline Sports, launched a new prediction markets platform on February 5 with access to sports-related event contract trading from both Kalshi and Polymarket