Novibet has been announced as the official naming sponsor of Greece’s top volleyball competition, now branded as the Novibet Volley League, under a partnership set to run through 2028.
The agreement was formally unveiled during a press conference in Athens, marking the start of what the operator described as a long-term commitment to supporting the development and visibility of volleyball in the country.
According to the company, the partnership aims to go beyond traditional sponsorship by contributing to the growth of the sport and strengthening engagement with the sports ecosystem.
The initiative positions Novibet alongside key stakeholders within Greek volleyball, both in professional competitions and in the sporting community.
“By supporting the Greek volleyball championship and its leading competitions, we stand alongside the athletes, teams, fans, and the wider society that shape the game, helping bring Greek volleyball closer to the spotlight it deserves,” stated Novibet.
The move is part of Novibet’s strategy to expand its presence in sports sponsorships across multiple markets worldwide.
The operator has increasingly focused on high-visibility partnerships as a way to build brand recognition and connect with audiences through sport.
This includes a recent agreement in Brazil, where the company secured a major football sponsorship deal.
In parallel with its sports investments, Novibet has also continued to strengthen its digital offering, including a regulated partnership to integrate casino content into its Greek platform.
Allwyn recently confirmed that its proposed acquisition of Novibet will not proceed following discussions with Greece’s competition regulator
