Pragmatic Play launches Smart Studio with Cactus Gaming in Brazil

Pragmatic Play has bolstered its presence in Brazil through the launch of its Smart Studio solution with Cactus Gaming, extending an existing partnership between the two companies.

The Smart Studio product is now live across Cactus Gaming’s brands, enabling the operator to deliver customised live casino environments tailored to local player preferences. 

The solution allows for branding and design control, providing operators with the ability to create bespoke gaming experiences while maintaining access to a broader portfolio of live dealer content.

Through the integration, Cactus Gaming can offer a range of localised live casino titles, including Blackjack, Roulette and Baccarat, supported by Pragmatic Play’s live dealer infrastructure. 

Commenting on the new deal, Victor Arias, VP of LatAm at Arrise, stated: “The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators.

“We’re delighted to see Pragmatic Play’s Smart Studio solution now live with Cactus Performance BR’s live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership.”

Thiago Garrides, CEO at Cactus Gaming, added: “Pragmatic Play’s products have supported our growth in Brazil, enabling us to carve a strong market position.

“Now that Smart Studio is live, we’re confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers.”

This latest deal follows a busy period of regional activity for Pragmatic Play. Recent months have seen the supplier expand its Smart Studio partnership with Argentine operator Bplay across six provinces, sign a multi-vertical agreement with Peruvian operator Loterías Torito covering slots, live casino and virtual sports, and team up with esports data specialist Data.bet to bolster its sportsbook offering.